Last updated: October 19, 2026
InvitaciónYa (invitacionya.com) is a Mentora Colombia service that creates digital invitations for quinceañeras, weddings, birthdays and other celebrations. Here we explain what data we collect, what we use it for, and how you can ask us to correct or delete it, in line with Colombia's Law 1581 of 2012 and its implementing decrees.
Who is responsible
Mentora Colombia, through its InvitaciónYa service. Contact: contacto@mentoracolombia.com or WhatsApp +57 319 387 2560.
What data we collect
- Your invitation's data: names, date, time and venue of the event, text, photos and music that you write or upload in the editor.
- Your WhatsApp number: so your guests' RSVPs reach you and so we can assist you.
- Your guests' RSVPs: the name and response each guest submits from the invitation.
- Payment data: the payment receipt (PayPal, Nequi or a transfer, depending on your country) that you send us to activate the invitation. We do not store card details.
- Basic technical data: pages visited and device, in aggregate, to measure site usage.
- Ad identifiers: the code the Meta pixel stores in your browser (_fbp) and, if you arrive from a Google, Facebook or Instagram ad, that click's code. We explain this below.
What we use it for
- Creating, publishing and keeping your invitation online.
- Delivering your guests' RSVPs to you.
- Answering your questions and providing support.
- Verifying payments.
We don't sell or rent your data. We don't share it with third parties, except the providers we need to operate (site hosting and WhatsApp) or when an authority requires it.
Our social media accounts
We publish videos and images of our designs on InvitaciónYa's official TikTok, Instagram and Facebook accounts. To do this automatically, we use those platforms' official APIs (TikTok Content Posting API and Meta Graph API) through our own application, which only has access to our accounts. That application does not collect data from other TikTok, Instagram or Facebook users: it only uses our own profile's basic information and permission to post to it. Access tokens are stored privately on our automation server, and you can ask us for more details by writing to the contact above.
Ad and visit measurement
When you visit invitacionya.com (not the invitations you share with your guests), we use the Meta pixel to know how many people arrive from our Facebook and Instagram ads and what steps they take on the site, such as viewing a design, opening the editor or messaging us on WhatsApp. Meta may use that information to show you InvitaciónYa ads. You can limit this in the ad settings of your Facebook or Instagram account, or by blocking third-party cookies in your browser.
We also use the Google Ads tag, which does the same for our ads on Google.
We measure visits and conversions on the site in aggregate with Google Analytics, from Google LLC: how many people arrive, which pages they view and how many open the editor or pay. It uses the _ga and _ga_* cookies. We don't send Google the content of the invitations or the guests' data. You can block it with the official Google Analytics opt-out browser add-on or from your browser's cookie settings.
In the editor and on the payment page we use Microsoft Clarity, from Microsoft, to see how those two pages are used (session recordings and heatmaps) and fix what doesn't work. It runs in its strict masking mode: the page's text and what you type in the fields are hidden in your browser before anything is sent. It uses the _clck and _clsk cookies.
In addition, we store two first-party cookies in your browser for 30 days that record where you came from: an ad, a search engine, a social network or a link in another invitation. If you came from an ad, they also store that click's code (see below). If you create an invitation, that information is saved with it so we know which channels bring us customers. These cookies don't contain your name, phone number or any other contact details.
Cookies and ad identifiers
The Meta pixel stores the _fbp cookie in your browser on any visit to the site, and the _fbc cookie when you arrive from a Meta ad. When you click one of our ads, Google or Meta also add a code for that click to the link:
- Google Ads: the click code is called gclid, gbraid or wbraid. The Google tag also stores its own cookie.
- Meta (Facebook and Instagram): the click code is called fbclid, and the pixel also stores it in the _fbc cookie.
What we use them for. If you create an invitation, we save your browser's _fbp cookie with it and, if you came from an ad, the click codes (gclid, gbraid, wbraid, fbclid and _fbc). That way we know which ad brought each purchase and can report to Google and Meta the purchases that came from their ads. When a payment is approved, your browser tells them a purchase happened, with its amount and the invitation's code. This lets us stop paying for ads that don't work. On their own they don't carry your name or phone number; Google and Meta may link them to your account on their platforms, under their own policies. We don't give them to anyone else.
How long. Our two cookies last 30 days in your browser. The codes saved with your invitation are deleted automatically 90 days after you create it. Google Ads' and Meta's cookies last about 90 days; Google Analytics' up to 2 years, and Clarity's up to 1 year. They manage them.
How to ask us to delete them. Write to contacto@mentoracolombia.com or WhatsApp +57 319 387 2560 with your invitation's code and we'll delete them before that date, without touching your invitation. You can also clear the cookies in your browser at any time: the site and your invitation keep working the same. We do all of this in line with Colombia's Law 1581 of 2012.
Your rights
You can access, update, correct and request the deletion of your data, or withdraw the authorization you gave us. Write to contacto@mentoracolombia.com or WhatsApp +57 319 387 2560 and tell us what you need. We respond to inquiries within a maximum of 10 business days and to complaints within a maximum of 15 business days, as required by law.
How long we keep it
For as long as your invitation stays published, plus the time needed to handle complaints or meet legal obligations. If you ask us to delete your invitation, we remove it along with its photos and RSVPs. Ad identifiers: 90 days from when you create the invitation (see above).
Payments from the United States
If you pay in US dollars, payment is made online through PayPal (credit card, debit card or PayPal balance), and you upload your payment receipt in the editor to activate your invitation. We keep that receipt for the same purposes described above.
Changes to this policy
If we change something important, we'll publish it on this same page with a new update date.